It’s officially January, the month where resolutions start strong, and drinks stay weak.
And we all have Dry January to thank. So in honor of those of you participating in a month of zero alcohol, those that don’t drink regardless of the month, and the folks open to trying something new, we’ve rounded up the top five non-alcoholic spirit brands that you should follow on Instagram.
Apart from gorgeous branding and imagery, you’ll find non-alcoholic recipes and exquisite packaging. While these booze-free brands certainly know how important branding is, there’s no doubt that you’ll find something from each of these companies that are inspirational and moving, further proving that you don’t need alcohol to have fun.
Kin Euphorics | @kineuphorics
Kin started with the goal of changing the act of drinking, taking it from a social ritual into something that can help you better connect with yourself. Founded by Jen Batchelor and Bella Hadid, the brand has spirited, fearless, and strong backing. Scrolling through the brand’s Instagram account, you’ll feel transported into a world of natural psychedelic magic, finding gradients, pops of pink, and orange-toned photography.
Agency: RoAndCo
Curious Elixirs | @curiouselixirs
Curious Elixirs are alcohol-free craft cocktails with adaptogens to help you unwind. ACurious Elixirs are alcohol-free craft cocktails with adaptogens to help you unwind. Additionally, the brand’s Instagram account will help you relax with a mix of humorous memes, wistful poetry, gorgeous photography, and tips on being alcohol-free in social gatherings. Curious Elixirs is thoughtful in its social media approach that allows many different demographics to relate without cutting anyone out.
Agency: Working Not Working
TÖST | @tostbeverages
Töst is a non-alcoholic beverage brand developed to allow everyone to celebrate those unforgettable moments, and a brand created for inclusivity is a brand worth following. The brand’s Instagram page comes loaded with non-alcoholic recipes and pairings. Plus, the minimal simplicity of the packaging design has our hearts pitter-pattering.
Designer: Brielle Wilson
New London Light | @newlondonlight
New London Light’s Instagram feed is as light and airy as the beverages the brand serves. The gorgeous photography will instantly soothe, and the non-alcoholic cocktail recipes will surely inspire. If the drinks are anything like the brand’s Instagram feed, you’ll feel refreshed and ready to conquer your day. Maybe even the world.
Proposition Cocktail Co. | @proposition.co
Not only does Proposition Cocktails have an eye for packaging design, but its Instagram feed is one of a kind. Utilizing polaroid film inspiration, every image has a vintage aesthetic about it. The brand started with the idea to honor a better time, one where quality and transparency mattered, seen clearly and visually through each image and caption on the brand’s feed. The brand serves a vintage feel with a modern twist, and we couldn’t be more inspired.