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Bag manufacturer Peak Design has donated 100% of the profits it made from the launch of its first tripod to charities dealing with the coronavirus response and with climate change. The four-day launch saw the company sell 2265 units of its new Travel Tripod, which generated $218,150.
The funds were then split equally between the non-profits Centers for Disease Control Foundation which is assisting in the fight against the Covid-19 pandemic, and the Climate Neutral organization that helps companies to reduce their carbon foot print. Peak Design is actually a founder of Climate Neutral, which has so far certified 105 brands as being climate neutral, including Kickstarter, and is helping numerous others to achieve this goal.
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The development of the Travel Tripod was funded by a Kickstarter campaign, and over the launch period, the aluminum alloy version generated $75,110 in profits while the carbon fiber version made $143,040 after selling 110 units more.
You can see more information about the Travel Tripod on our initial news coverage, as well as our hands-on with the carbon fiber version.
Press release:
Peak Design Donates 100% of Profits From its 4-Day Travel Tripod Launch Funds will be Distributed Between COVID-19 Response and Combating Climate Change
Peak Design, the worldwide leader in crowdfunding and everyday carry solutions, has announced it will donate 100% of profits from all Travel Tripods sold during the company’s highly anticipated launch, April 7, through April 10, 2020. Profits will include both sales of tripods through PeakDesign.com and through retailers worldwide. Funds generated by the launch will be donated to the CDC Foundation to support their efforts on the front-lines of COVID-19 response, and to Climate Neutral, an organization that helps businesses from all industries verifiably achieve carbon neutrality.
Peak Design depends on a global network of partners to ensure their products are safely manufactured and delivered. The launch of the Travel Tripod is an opportunity for Peak Design to continue to financially support their colleagues while helping to address two global crises. “Now more than ever is the time for us to act on our core values and ensure that our employees, contractors and retail partners can find economic shelter in a product we’ve spent years developing,” commented Peak Design CEO, Peter Dering. “Peak Design is also in a unique position to offer financial support to those that are solving the problem. To be able to donate in a time of need speaks volumes to the company we’ve built over the last ten years. I couldn’t be more proud,” continued Dering.
Peak Design understands that sustainability programs may come under threat as businesses are forced to examine expenditures due to COVID-19. In addition to donating to the CDC Foundation to support Coronavirus relief, Peak Design hopes additional aid to Climate Neutral will help to bolster the response to climate change. “Unfortunately we haven’t swapped one global disaster for the other. Climate change is still a very real threat amidst the COVID-19 pandemic and we fear that many businesses will be forced to consider the economic viability of their sustainability commitments,” states Dering. “We can’t afford to relinquish the progress we’ve made in combating climate change.”
The Peak Design Travel Tripod was originally launched on Kickstarter in May 2019, and raised $12.1M from 27,168 backers. Praised for its ground up reexamination of traditional tripod design, Peak Design achieved the world’s most portable, packable, and easy-to-setup tripod for professionals and first-time tripod owners alike. Customers can choose between carbon fiber (MSRP: $599) and aluminum alloy (MSRP: $349.95) starting April 7, at 12am PST.
For more information about the Peak Design Travel Tripod, please visit: http://www.peakdesign.com/pages/travel-tripod. To learn more about the CDC Foundation’s efforts in supporting the people, communities, and healthcare providers on the global frontline of coronavirus response, please visit: http://www.cdcfoundation.org. To learn more about how Climate Neutral assists businesses to achieve carbon neutrality, please visit http://www.climateneutral.org.