Free Download: 60 Free Investment and RWD Icons

Free Download: 60 Free Investment and RWD Icons

Created by Design Bombs, these two fantastic sets of financial investment, and responsive design icons are perfect for apps and websites, especially in the fintech industry.


There are 60 different icons included, ranging from concepts like Designing an Investment Plan, to Customer Emails, from a Browser, to CSS.


Each icon is supplied as color, and outline versions, and in AI, EPS, PNG, and SVG formats, so no matter what your preferred workflow, the icons will be an easy addition.


You can download all of the files for free, below.






Please enter your email address below and click the download button. The download link will be sent to you by email, or if you have already subscribed, the download will begin immediately.














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https://weboffers.atspace.co.uk Created by Design Bombs, these two fantastic sets of financial investment, and responsive design icons are perfect for apps and websites, especially in the fintech industry. There are 60 different icons included, ranging from concepts like Designing an Investment Plan, to Customer Emails, from a Browser, to CSS. Created by Design Bombs, these two fantastic sets of financial investment, and

Updated Kitchen Flooring

Updated Kitchen Flooring

As new homeowners, renovations can be difficult, especially for the floors. Reichel Broussard of Copy Cat Chic was able to take advantage of  a few Home Depot products, showing how flooring made a huge difference in her kitchen.



When we first moved into our new house over a year ago, there was a laundry list of things that needed to be done ranging from purely cosmetic to completely necessary (ahem water leaking from the kitchen sink into the basement). BUT one of the major priorities, in my mind, was the kitchen flooring. The vinyl tile wasn’t terrible, BUT if you looked closer, you’d see that it was peeling in some places and bubbling up in others. And don’t get me started on the floor itself! It was like the rolling hills of Georgia in there. I think there was a 3 inch difference in height in some places. Pretty extreme, right?


The old floor was dark and I wanted a white floor to maximize the light in this space. After browsing around on HomeDepot.com, with so many great tile choices to choose from, I had a hard time choosing! I narrowed it down to three completely different white tiles. I was torn between a traditional herringbone pattern, a larger-scale hex tile and a picket-shaped tile. After posting a vote on Instagram, my readers helped me pick which tile to choose! In the end I went with the picket tiles because so many of you loved their unique shape!


Before


Updated Kitchen Flooring


It was easy to calculate the square footage of tile I needed by taking the room’s measurements and using Home Depot’s tile calculator. I placed the order online and had the tiles shipped directly to my house. The boxes arrived stacked on a pallet and ready to go. After picking up a few of those heavy tile boxes, I really came to appreciate the home shipping!


I chose a nice, neutral gray grout which is a nice mid-toned warm gray. It was the perfect amount of contrast with the white tile. I recommend doing a dry tile placement test before starting, so you can figure out where the tile will break at the beginning and end of your space. Especially in an old house like this one where the walls are never even. I also knew I wanted the tile to run long-ways with the length of the room to give the illusion that the space is longer than it actually is. It took a couple of different tile adjustments, but the prep-work was worth it.


Updated Kitchen Flooring


We removed all of the appliances and all of the cabinet baseboards so that we could tile underneath them, which I highly recommend doing. It’s not something that you’ll notice so much now, but you’ll thank yourself later when it comes time to replace appliances, because they’ll never fit exactly the same!


Updated Kitchen Flooring


Overall the whole project took about a week. Demo and removal of the previous flooring took a couple of days. Then there was leveling compound to get rid of the unevenness in the floor. After that dried, then the real fun began! Tile placement. That took 3 days and the grouting took another. Not bad for a week’s worth of work right?


After


Updated Kitchen Flooring


Updated Kitchen Flooring


Updated Kitchen Flooring


Updated Kitchen Flooring


Updated Kitchen Flooring


Updated Kitchen Flooring


Updated Kitchen Flooring


I know some of my readers were concerned that I chose white flooring for the kitchen, because it shows dirt easily. I really put a lot of consideration into that, but in the end, I decided I’m a-okay with it. You know why? Because then I can clean it up – instead of it sticking around and blending into the flooring. In my case the benefits out-weighed the consequences, because the way the light reflects on those white tiles and the warm wood of the cabinets really makes it all worth it!


Now for the rest of the kitchen! We’ll be changing everything but the cabinets, so there’s still lots to do. For now, I have my eye on some new cabinet hardware!


The post Updated Kitchen Flooring appeared first on The Home Depot Blog.

https://weboffers.atspace.co.uk As new homeowners, renovations can be difficult, especially for the floors. Reichel Broussard of Copy Cat Chic was able to take advantage of  a few Home Depot products, showing how flooring made a huge difference in her kitchen. As new homeowners, renovations can be difficult, especially for the floors. Reichel

Nildo José Designs a Modern Business Apartment in São Paulo

Nildo José Designs a Modern Business Apartment in São Paulo


Brazilian architecture firm NJ+, lead by chief architect Nildo José, redesigned this 130-square-meter apartment in Vila Madalena, São Paulo. The transformation resulted in a modern, unconventional space designed to welcome friends and family into a cozy and comfortable home.



During the design plan, the architect chose to blend a 60s/70s style with a contemporary aesthetic through unique pieces of furniture and unconventional ideas. A minimalist entryway leads visitors to the public area of the apartment, which merges a living room, dining room, kitchen, lounge, and home theater.



The kitchen features an atypical look with muted colors atop rustic and modern details. The floor is made up of a green hydraulic tiles that complement the green walls and cabinets.








The modest living room is highlighted with a series of pivoting wood doors that open up to the master suite.











The bedroom has an open layout complete with a dressing area, a desk, bed, and bathroom.




The integrated bathroom has a floating marble sink that’s suspended by a metal beam. Two white framed doors give the shower and toilet areas privacy.





Photos by Fran Parente.



https://weboffers.atspace.co.uk Brazilian architecture firm NJ+, lead by chief architect Nildo José, redesigned this 130-square-meter apartment in Vila Madalena, São Paulo. The transformation resulted in a modern, unconventional space designed to welcome friends and family into a cozy and comfortable home. Brazilian architecture firm NJ+, lead by chief architect Nildo José, redesigned this

Cereal Box Turkey

Cereal Box Turkey

cereal box turkey

Thanksgiving is almost here and what would the holiday be like without sharing fun ways with the kids on what it’s all about? This cereal box turkey is a great way to help kids express what they are thankful for. Cereal Box Turkey Recycle an empty cereal box into a fun and creative project the


Read More »


The post Cereal Box Turkey appeared first on Crafts by Amanda.

https://weboffers.atspace.co.uk Thanksgiving is almost here and what would the holiday be like without sharing fun ways with the kids on what it’s all about? This cereal box turkey is a great way to help kids express what they are thankful for. Cereal Box Turkey Recycle an empty cereal box into a fun and creative project the Read More » The post Cereal Box Turkey appeared first on Crafts by Amanda. Thanksgiving is almost here and what would the holiday be like without sharing fun

How to Use Keyframes in After Effects: The Basics

How to Use Keyframes in After Effects: The Basics

Keyframes are at the heart of nearly everything you do in After
Effects. In this lesson from David Bode's course, After Effects for Beginners, you'll learn all the keyframe basics.

 

Learn All About Adobe After Effects

Ready to keep going with After Effects? You can watch the rest of this in-depth course with an Envato Elements
subscription: learn how to use After Effects from the absolute
beginning, working quickly through a series of tutorials. You'll learn
professional
techniques and start creating great videos—Dave covers all the
essentials, including tools, workflows, keyframing, comps and
precomping, shapes, masks, and the animation tricks you need to get
started.

More After Effects Tutorials

For more free After Effects education check out these tutorials:



http://weboffers.atspace.co.uk Keyframes are at the heart of nearly everything you do in After Effects. In this lesson from David Bode's course, After Effects for Beginners, you'll learn all the keyframe basics. Keyframes are at the heart of nearly everything you do in After Effects. In this lesson

Lens Rentals celebrated Halloween by testing its rental gear for ghosts and good vibes

Lens Rentals celebrated Halloween by testing its rental gear for ghosts and good vibes

In the spirit of Halloween, the team over at Lens Rentals decided to do a little experiment to see if any of their gear was haunted. However just one item in, the plan took a very Roger-esque turn, pivoting from a ghost-hunting endeavor to tearing down the very pieces of gear he was originally using to look for paranormal activity.


After someone had remark that some of its photography gear was used to record various paranormal shows and another individual showed concern of whether or not any of Lens Rental’s gear was haunted, Cicala and his trusty sidekick Aaron decided to put their gear to the test unlike they’ve ever done before.




The array of paranormal-detecting devices Roger and Aaron purchased.

After hunting down an array of various paranormal-detecting devices (and purchasing a dozen 9-volt batteries), Roger and Aaron got to work setting up their testing area. At the suggestion of those more familiar with the paranormal, the duo set up what was supposed to be a pentagram (looks more like a random geometric shape in our book) with multiple ‘Ghost Detector’ modules around the perimeter and burned a candle in the middle to get the paranormal juju flowing.




Clearly someone used that mic pack under sketchy circumstances.

After letting the candle work its magic, the pair put a Sennheiser microphone in the center and used both the ‘Ghost Detectors’ and the EMF detectors to see which how it reacted. Sure enough, the wireless mic pack was haunted (according to the two detectors, at least). The pair also tested their microwave (definitely haunted), as well as their coffee maker (which was thankfully spared by the spirits). It was even discovered that Aaron was haunted too. As a result, it turned out their previous testings couldn’t hold up, as there’s the chance Aaron himself was causing the bad vibes.



So, Roger and Aaron decided to instead direct the various paranormal-detecting devices they purchased to test out the Lens Rentals gear. We’ll let you see the full teardown of the gadgets over on Lens Rentals’ blog post, but suffice to say the Ghost Detector Array, EMF Meter and Ghost Magnet were all relatively cheap pieces of tech that mostly consisted of random PCBs and (in the case of the Ghost Magnet) motors.




The inside of one of the EMF detectors Roger and Aaron purchased.

Considering all of the paranormal devices are now torn down, it’s safe to say Lens Rentals will no longer be offering a spirit-cleansing add-on for future rentals. So you might want to be careful and bring a Shaman along with you on your next photo shoot just in case.

http://weboffers.atspace.co.uk In the spirit of Halloween, the team over at Lens Rentals decided to do a little experiment to see if any of their gear was haunted. However just one item in, the plan took a very Roger-esque turn, pivoting from a ghost-hunting endeavor to tearing down the very pieces of gear he was originally using to look for paranormal activity. In the spirit of Halloween, the team over at Lens Rentals decided to do a little

Happy Holiday, Mr. Rand

Happy Holiday, Mr. Rand

Paul Rand left behind a large file filled with Christmas and holiday cards that he received from designer friends and colleagues. I savor them. My first book titled Artists’ Christmas Cards was a compilation of missives created by designers like the ones Rand collected and many others. I’ve always had a love for this holiday, especially the graphic expression through cards — obviously Rand did too. Here’s an story I wrote on cards for the Times. Now, have a happy and peaceful Christmas day.


Gudrun and Hermann Zapf


Rudolph de Harak


Elaine and Saul Bass


Elaine and Saul Bass


Odermatt & Tissi


Gudrun and Hermann Zapf


Adrian Frutiger


Naiad and Walter Einsel


Elaine and Saul Bass


Elaine and Saul Bass


Leona Pierce and Antonio Frasconi


The post Happy Holiday, Mr. Rand appeared first on Print Magazine.

https://weboffers.atspace.co.uk Paul Rand left behind a large file filled with Christmas and holiday cards that he received from designer friends and colleagues. I savor them. My first book titled Artists’ Christmas Cards was a compilation of missives created by designers like the ones Rand collected and many others. Paul Rand left behind a large file filled with Christmas and holiday cards that he

How to build a digital marketing strategy from scratch

How to build a digital marketing strategy from scratch

We live in a digital culture. And if you want to build a successful brand, you need a digital marketing strategy that helps spread everything from brand awareness to acquisition.


But if you’re just launching your brand (or you’re new to the digital space), you might not know how, exactly, to develop that digital marketing strategy.


In the article below, we will answer the core questions about why a digital marketing strategy is important, and how to build one from scratch.


Why building a digital marketing strategy is important







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Photo by Austin Distel on Unsplash







Before we jump into how to build a digital marketing strategy from scratch, let’s quickly cover why a digital marketing strategy is so important, to begin with.


A digital marketing strategy is a must in today’s landscape because:


  • Your customers are online, and that’s where you need to meet them. One of the first rules of marketing is to target your customers where they are. And in today’s digital world, it doesn’t matter what kind of business you’re in chances are, at least some of your customers are online.“Even if the majority of a company’s revenue is directly attributable to off-line channels or word-of-mouth, its potential customers are still influenced by what they see and hear on digital channels every day,” says Kirsten Pickworth, Director of Client Services, Portent, Inc. “Having a web address and a strategy that promotes it more important than a phone number for many businesses.”

  • Digital marketing offers a variety of ways to reach your customers. There are so many ways to speak to your customers through a digital marketing strategy, from ads to content marketing, to SEO. The more strategies you use to reach your customers, the more customers you’ll connect with—and the more customers you connect with, the more successful your brand and business will be.

  • Strategy = direction. With so many ways to target your customers, if you want your digital marketing to be successful, you need a direction—and that’s why having a well-thought-out strategy is so important. “Strategy” helps you consider important issues such as your audience, their needs and interests, your competition and how you want to position yourself against them, the appropriate communication channels and messaging to use and how you will measure success,” says Linda Pophal, a marketing communications consultant specializing in digital and content marketing. “Without a strategy, you’re likely to spend a great deal of time and effort ‘doing things’ with very little confidence or evidence that the things you choose to do are the ‘right’ things.”

  • Digital marketing offers a great return on investment. When you do it right, digital marketing can be significantly more cost-effective than other marketing strategies—and will give you the most value. “The ability to test, learn and refine messaging and approaches more quickly and cost-effectively through digital media channels equates to valuable customer insight faster and sometimes with less expense,” says Pickworth.

With the right digital marketing strategy, brands can experience a host of benefits, including increased brand awareness, higher customer conversions, and a treasure trove of invaluable data on their customers and how to effectively reach them.


In a nutshell, developing a digital marketing strategy is an absolute must if you want to be successful in 2020 (and beyond). But if you’re starting from scratch, how do you build a digital marketing strategy from the ground up?


How to build a digital marketing strategy from scratch







photo-1522071820081-009f0129c71c



Photo by Annie Spratt on Unsplash







So now that you know that rolling out a digital marketing strategy for your business is a must, let’s go over the step-by-step process for making that happen:


Assemble your team


Before you start building your digital marketing strategy, you need to assemble the right team to build it. The people you need to loop into your digital marketing strategy from the beginning can include:


Marketing


Your marketing team is going to need to be involved in developing your digital marketing strategy. But what’s maybe not so obvious? That you need your entire marketing team looped in on the process—regardless of whether they’re responsible for traditional channels, digital channels, or a combination of the two.


“Everyone on a marketing team should be aware of a digital strategy, why it’s in place, and the effect it might have on their team,” says Pickworth. “Even if team members aren’t directly involved in charting the strategy, they should know the primary goals, campaign timelines, key messages being promoted through digital channels, and most importantly the role they each need to play in connecting the dots in a customer’s journey.”


Before you start building out your digital marketing strategy, make sure to schedule a sit down with your entire marketing team to get everyone on the same page.


Design


No matter what kind of digital marketing strategy you roll out, you’re going to need design assets to support it. Your designer and/or design team should be involved in the process from the beginning; not only can they help develop the necessary assets to support your digital marketing strategy, but they can also help lead design decisions and make sure everything stays on brand. “Designers and development teams carry the responsibility for visually representing a campaign well,” says Pickworth. “Bringing them on board earlier to fuel creativity and poke holes in an approach can lead to a smoother implementation of a campaign concept.”


Technology


A huge part of building a successful digital marketing strategy is having the technology in place to support it. That’s why it’s so important to loop in your IT department.


“In the digital environment there is a wide arrange of tech options available and they’re changing all the time; you absolutely need to have a very close relationship with your IT staff [as you build your digital marketing strategy],” says Pophal.


Not only can your tech/IT team set you up for success (for example, by finding the right analytics tools or marketing software), but they can also help you anticipate any potential tech roadblocks—and address them before you get too far into your strategy.


Sales


Another team you’re definitely going to want involved in building your digital marketing strategy? Sales. “These are the people that will know your audience and products/services best,” says Pophal. “[Your sales team] can provide you with the background information needed to both select appropriate channels and create appropriate messages.”


Legal


You want to protect yourself and your business—so before you build or roll out your digital marketing strategy, it’s important to consult with your legal team or outside legal counsel. “This is particularly critical in regulated industries ([like] financial services or health care), but any business using digital marketing will face certain risks that legal advisors can help to identify [and] minimize,” says Pophal.


When you bring together different team members to build your digital marketing strategy from scratch, chances are, there’s going to be a lot of brainstorming. Keep your team’s ideas organized with one of Canva’s brainstorming graphic organizer templates, like the Green Palm Leaves Brainstorming Graphic Organizer or the Blue White and Orange Simple Brainstorming Graphic Organizer














If you’re a solopreneur or working with a lean team, no worries! You can just as easily build a digital marketing strategy; just make sure you take all of these elements (marketing, design, tech, sales, and legal) into account as you’re developing your strategy.


Do your research







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Photo by William Iven on Unsplash







Before you start building your digital marketing strategy, you need to arm yourself with as much information as possible—and that’s where the research comes in.


“Research is an important part of any marketing strategy, but especially digital strategy because effective use of budget and marketing channels requires an understanding of who your target customer is and how they are engaging with your brand and your competitors,” says Pickworth.


There’s a lot of research you need to get done before you start developing your strategy, including:


  • Competitor research. While you never want to copy your competitors, researching their digital marketing strategies can give you insights into what’s working with your ideal audience—and, just as importantly, what’s not working.

  • Customer research. Who are your customers? What digital channels are they using? How are they engaging with brands in the digital space? Getting to know the ins and outs of your customers from the get-go will help you develop a digital marketing strategy tailored to your audience.

There’s no denying that effectively researching your competitors and customers before you develop your digital marketing strategy is an investment—but it’s an investment that pays off in the long run. “Customer and competitor research can help save time and money in the long run by informing a channel strategy, identifying target audiences and understanding the top, middle, and bottom of funnel customer actions,” says Pickworth.


Once you’ve done all your research, you’re going to want to share the data with your team. Present your research data in a visually interesting and attention-grabbing way with one of Canva’s infographic templates, like the Simple Red Infographic or the Blue Minimalist Branding Infographic














Choose your channels







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Photo by NordWood Themes on Unsplash







Once your research is done, it’s time to start actually building your digital marketing strategy. The first step? Choosing your channels.


There are a lot of different channels you can incorporate into your digital marketing strategy. But if you want to be successful, you need to figure out which channels are going to connect most with your audience—and then focus on those.


“Selecting channels that align with your goals, budget, and target audience can save you time and money,” says Pickworth. “You want to have a presence and build trust through the channels your potential customers are using in their purchase journey and where you can gain insight into their interactions with your content.”


For example, if you’re a lifestyle brand targeting millennials, focusing your digital marketing strategy on social media makes complete sense—but it might make less sense if you’re an architectural firm going after B2B customers.


If you’re trying to drive traffic to your insurance company website, Google AdWords could be a great marketing channel—but that might not be as effective if you’re going after an audience that primarily uses social media.


You also want to make sure you have a cohesive strategy across all the channels you choose. “Keep in mind that digital channels shouldn’t be considered in a silo; they work together and data from one channel can improve remarketing efforts, refined messaging and targeting in another,” says Pickworth.


The point is, there are a lot of digital marketing channels out there. But the best digital marketers figure out which are going to be the most effective and impactful for their specific business—and then focus their efforts there.


If you decide to incorporate social media channels into your digital marketing strategy, you’re going to need compelling graphics. Get started with one of Canva’s social graphics templates, like the Colorful Marble Countdown Instagram Post or the Exploring Horizons Instagram Post














Outline your strategy







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Photo by Hal Gatewood on Unsplash







Once you’ve done your research and figured out which channels you’re going to pursue, it’s time to outline your digital marketing strategy.


This includes:


  • Setting goals, KPIs, and budgets. In order for your digital marketing strategy to be successful, you need to: Know what your goals are, know how you’re going to measure those goals, and clearly define how much budget you have on hand to make those goals happen.

  • Setting up analytics. Analytics will give you invaluable insights on everything from campaign performance to where to focus your efforts on what’s not working and needs to be adjusting—which is why you need to have them in place from the start.“Identifying opportunity gaps from analytics can uncover channels to start with and expand or pivot from,” says Pickworth.

  • Defining campaigns and channels. The most important part of outlining your digital marketing strategy is…well, outlining what your digital marketing strategy actually is. What channels are you focusing on? What campaigns are you running on those channels? What creative do you need to develop for those campaigns? What’s your timeline to hit your KPIs?

  • Developing your creative. Once you know what channels and campaigns you’re rolling out, it’s time to develop the creative for those channels and campaigns. This includes ad copy, social media images, email marketing templates…whatever you need to get your digital marketing campaign off the ground.

Once your strategy is outlined and in place, you can move to the next stage of your digital marketing strategy: Implementation (also known as the stage where you start seeing results).


Is email marketing a part of your outlined digital marketing strategy? Design killer emails that convert with one of Canva’s email newsletter templates, like the Light Green Fashion Email Newsletter or the Teal and Grey Laptop Email Newsletter.














Split testing







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Photo by Carlos Muza on Unsplash







Once you’ve implemented your digital marketing strategy, you might be tempted to to pat yourself on the back, sit back, and relax. But if you want the most successful implementation (and for your digital marketing strategy to drive as many sales, email opt-ins, and new customers as possible), the best thing you can do? Split test your creative.


Split testing is a great way to increase your conversions and make sure your creative is the best it can possibly be.


“Everything from a keyword in a headline to the color of a button could affect audience engagement or confusion on a landing page or when seeing an ad,” says Pickworth. “Planning to review and test these components allows marketers to pinpoint and refine what elements to keep and what to change to move more customers toward a conversion.”


Here’s how split testing works:


  • Create an asset (let’s call it asset A), whether that’s a social media graphic or a Facebook ad.

  • Create another asset (let’s call it asset B) that’s identical to asset A except for one key element (so, for example, if you were creating two Facebook ads, you might run them with a different image or a different headline).

  • Implement both assets and see which performs better.

  • Review the analytics and then take the better performing asset and repeat the entire process until you have creative that’s converting.

Split testing definitely takes some time and effort, but it’s the best way to make sure your digital marketing strategy is driving the most conversions possible—which makes it more than worth the time and effort you’ll put in on the back end.


You want to split test all of your creative. But if you’re putting a lot of money into digital advertising, it’s especially important to split test your ads. Get started created ads that convert with one of Canva’s web ad templates, like the Parisian Chic Facebook Ad or the Sydney Skyline Facebook Ad














The post How to build a digital marketing strategy from scratch appeared first on Learn.

https://weboffers.atspace.co.uk We live in a digital culture. And if you want to build a successful brand, you need a digital marketing strategy that helps spread everything from brand awareness to acquisition. But if you’re just launching your brand (or you’re new to the digital space), you might not know how, exactly, to develop that digital marketing strategy. We live in a digital culture. And if you want to build a successful brand, you need a